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Season 2
Agentic AI Has Arrived: What Retail & CPG Marketers Must Do Next
Scaling Agentic AI, GenAI, & redefining roles while building governance for the autonomous marketing era. Agentic AI isn’t coming — agentic AI is already here, and it’s reshaping how retail and CPG ma...
Retail Data Readiness - Why Retail & CPG Can’t Scale AI
In this episode of Data Blades, Ricardo Belmar and Casey Golden sit down with Bruce Richards, Global Industry Strategy & Marketing Lead at Adobe, to unpack the biggest barrier holding back modern mark...
Data, AI & the Customer Experience Gap - Rewriting the Marketing Playbook
The Truth About Retail Customer Experience - What Adobe + Incisiv Discovered. Consumer expectations are rising faster than most retail marketing teams can respond, and the gap between what shoppers wa...
Proven Data-Driven Retail Tactics for Higher Average Transaction Value
Retail store sales teams can no longer rely on delivering reactive service if they want to increase average transaction value. A proactive customer experience driven by passion and data are what’s req...