Vicki Cantrell

Vicki Cantrell

Co-Founder & CEO - Vendors in Partnership

Vicki Cantrell is a retail strategist and community builder, recognized for relationship building and accelerated growth.

She founded Vendors in Partnership and the Vendors in Partnership (VIP) Awards, celebrating partnerships between retailers and solution providers and creating a joint community of these industry experts to advance retail innovation and partnerships.

Her career includes Retail Transformation Officer for Aptos, NRF’s SVP Communities and Shop.org, COO of Tory Burch, CIO of Giorgio Armani and Gucci Group. Vicki is a Vice President for the Retail Orphan Initiative (RetailROI), a non-executive director of Tandy Leather Company, and on the Executive Leadership Committee of the Retail AI Council.


Related Episodes
We Are RetailROI Champions: Celebrating Retail’s Impact on Children in Need
The Retail Razor ShowSeptember 30, 2025x
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We Are RetailROI Champions: Celebrating Retail’s Impact on Children in Need

S5E9 Retail's Best Kept Secret: Discover How RetailROI Transforms Children's Futures In this special replay episode of The Retail Razor Show, we shine a spotlight on the incredible work of the Retail ...

Building Community & Transforming Careers: Vicki Cantrell
The Retail Razor: Retail TransformersSeptember 09, 2025x
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Building Community & Transforming Careers: Vicki Cantrell

On The Retail Razor: Retail Transformers, hosts Ricardo Belmar and Casey Golden sit down with Vicki Cantrell to hear her journey from wrapping gifts in a small shop to leading technology and operation...

S3E16 – I Am A RetailROI Champion, Taylor’s Version
The Retail Razor ShowDecember 05, 2023x
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S3E16 – I Am A RetailROI Champion, Taylor’s Version

In this episode of the Retail Razor Show, hosts Ricardo Belmar and Casey Golden discuss their partnership with Retail ROI. The episode is dedicated to how the retail industry can make a difference in ...

S2E12d #ShoptalkLive – SPECIAL – TRI Friends Fireside Chat
The Retail Razor ShowApril 28, 2023x
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Have you heard plenty of Shoptalk event and trend recaps by now? Did any of those dig into why those trends matter and what they really mean for the retail industry? Sometimes you just need to put fou...

S2E10a #NRFLive SPECIAL - #TRI Friends Fireside Chat on #NRF2023
The Retail Razor ShowFebruary 03, 2023x
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01:01:27

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In honor of the NRF Big Show we’re kicking off a special podcast cross-over series, #NRFLive, with Jeff Roster’s show This Week In Innovation. This episode is a very special, intimately authentic conv...

S1E3 - The Retail Avengers & The Celebration of RetailROI
The Retail Razor ShowDecember 13, 2021x
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01:04:57

S1E3 - The Retail Avengers & The Celebration of RetailROI

S1E3 – The Retail Avengers & The Celebration of RetailROI Welcome to Season 1, Episode 3, the third ever episode of The Retail Razor Show! I’m your host, Ricardo Belmar, a RETHINK Retail Top 100 Retai...