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marketing strategy
Retailers vs Retail Tech Vendors - No Champion in Their Title
Vicki Cantrell and Dave Finnegan pull back the curtain on how retailers and retail tech vendors actually make decisions, revealing that neither side truly understands the other and that traditional sa...
The Future of Beverages and Spirits - Shaken, Not Stirred, and Maybe Non-Alcoholic
Campari America's Allison Varone on the future of beverages and spirits, Gen Z, and the new mindful drinking rules of beverage brand building. Everyone keeps repeating that Gen Z doesn't drink. The da...